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Competitive Solutions: The Strategists Toolkit R. Preston McAfee

Competitive Solutions: The Strategists Toolkit

R. Preston McAfee

Published
ISBN : 9780691096469
Hardcover
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 About the Book 

An entertaining and wideranging introduction to successful business methods applied to a variety of real-world situations. Rejecting the one-size-fits-all premise that underlies so many guides to business strategy, Preston McAfee develops theMoreAn entertaining and wideranging introduction to successful business methods applied to a variety of real-world situations. Rejecting the one-size-fits-all premise that underlies so many guides to business strategy, Preston McAfee develops the intellectual tools and insights needed to confront many marketplace problems. Drawing on his broad experience as a consultant for major US companies, as well as extensive research, McAfee emphasizes cooperation, pricing, litigation, and antitrust as vital to a firms competitive posture - and focuses more attention on these elements than do most business strategy accounts.