Home » Branding for Small Businesses: A no-nonsense step-by-step guide to develop a brand identity for your small business by H Power
Branding for Small Businesses: A no-nonsense step-by-step guide to develop a brand identity for your small business H Power

Branding for Small Businesses: A no-nonsense step-by-step guide to develop a brand identity for your small business

H Power

Published
ISBN :
Kindle Edition
45 pages
Enter the sum

 About the Book 

Do you want your business to take off? Do you want to make more money? Then you need to turn your business into a brand. This book serves as a step-by-step road map for any small business looking to design a brand identity.The contents are laid outMoreDo you want your business to take off? Do you want to make more money? Then you need to turn your business into a brand. This book serves as a step-by-step road map for any small business looking to design a brand identity.The contents are laid out in a clear and easy to follow format so that you can enhance your brand, and your sales, starting today.Whats inside?Introduction- What is branding and why do I need it?Brand positioning- How to create a brand positioning statement- How are you unique?- How to create a vision statement- How to create a value proposition- How to understand your big idea.Brand identity- The importance of naming- Coming up with a tagline- How to create a brand briefVisual identity- The importance of a brand mark (logo)- Types of brand marks- Creating a logotype- Developing a signature- The importance of color palette- The importance of typeography- How to create a creative briefDigital branding- Why is digital branding important?- Create a two way dialogue with consumers- Website and email best practices- How to navigate social mediaBranded elements- Developing advertisements- Designing business cards- Designing letterhead- The importance of signageCustomer experience- Who is todays customer?- What are customer touch points- How to create a customer journey mapIf youve simply had a logo created and called it a day you could be achieving so much more. Let this book help take you to the next level.