|About the Book|
Do you want your business to take off? Do you want to make more money? Then you need to turn your business into a brand. This book serves as a step-by-step road map for any small business looking to design a brand identity.The contents are laid outMoreDo you want your business to take off? Do you want to make more money? Then you need to turn your business into a brand. This book serves as a step-by-step road map for any small business looking to design a brand identity.The contents are laid out in a clear and easy to follow format so that you can enhance your brand, and your sales, starting today.Whats inside?Introduction- What is branding and why do I need it?Brand positioning- How to create a brand positioning statement- How are you unique?- How to create a vision statement- How to create a value proposition- How to understand your big idea.Brand identity- The importance of naming- Coming up with a tagline- How to create a brand briefVisual identity- The importance of a brand mark (logo)- Types of brand marks- Creating a logotype- Developing a signature- The importance of color palette- The importance of typeography- How to create a creative briefDigital branding- Why is digital branding important?- Create a two way dialogue with consumers- Website and email best practices- How to navigate social mediaBranded elements- Developing advertisements- Designing business cards- Designing letterhead- The importance of signageCustomer experience- Who is todays customer?- What are customer touch points- How to create a customer journey mapIf youve simply had a logo created and called it a day you could be achieving so much more. Let this book help take you to the next level.